Saturday, 4 July 2015

On Page SEO Techniques To Boost Your Rankings – 2015

When it comes about Search engine optimization a lot has changed in recent years. There are two factors that play the main role in SEO are On page optimization and Off page optimization. In this article we discuss about some Best On Page SEO Techniques which you should implement on your blog to grow your website’s organic traffic. On-page SEO is most important for you to target keyword.

On Page SEO Techniques To Boost Your Rankings
On page SEO includes the use of proper heading, adding keywords, relevant content. It is important to get higher visibility of your blog in search engine ranking. We will look into them one by one in this detailed post.

Here’s a list of advanced on-page SEO techniques that you should consider in your strategy. 
  1. Blog Post Title
  2. Post Permalink Structure
  3. Heading Tags
  4. Keyword Density
  5. Meta Tags
  6. Addition of Images
  7. Content Interlinking
  8. Write Engaging Content
Blog Post Title

The blog post title is the most important On-page SEO factor which really plays a big role in search engines. Use targeted keywords in the beginning of the title tag. Keep Title no more than 70 characters, including spaces. Do not use stop words. Avoid duplicates and keyword stuffing.


Post Permalink Structure


A permalink is a specific web page of a search in the database. Search engine optimized URL include targeted keywords in the beginning of the blog post. Avoid using special characters, brackets, symbols etc. You can use alphabets and numbers in your URL structure.


Heading Tags

Use heading tags like h2, h3 and h4 etc to highlight different targeted keywords. The title tag is used as h1 tag. Don’t 
repeat h1, h2 or h3 tags too many times, It is considered as negative SEO.

Keyword Density


You should keep the keyword density to up to 3 percent only. You should be using your targeted keyword in the first paragraph and in the last paragraph. You should use bold, underline and italic to highlight important keywords in your blog post.


Meta Tags


You should add unique meta keyword and meta description related to each of your blog post. You must use the targeted keyword in the meta description. Length of the meta description is less than 160 characters including spaces. Write user SEO friendly meta description tags for search engines.


Addition of Images


Image optimization for SEO is the basic step for SEO. Images helps to derive a lot of traffic from image search. To get to the top search ranking you should use Descriptive Image with keywords in ALT tags, Image title and proper image linking.


Content Interlinking


Interlinking with related posts gets you more traffic, it helps boost your rankings by making it easier for Google’s crawlers to access your pages. It helps your blog readers spend more time on your blog. Never overdo internal linking. While linking, use keyword rich anchor text. It helps better rankings in the search engines.


Write Engaging Content


Write engaging content relevant to the targeted keywords in your post. You should focus on Goal to create content that people will read and share, then Identify who your audience is. Ask for reader feedback through comments and social media platforms. This will result in lower bounce rate for your blog and Google calculates your blog rankings for targeted terms.


Read Also : Best Blogger Widgets & Gadgets
Well, these are some of the On Page SEO Techniques which you can use to write full SEO optimized articles. I would also suggest you to read the Off page SEO techniques. Hopefully you enjoyed this article and share with your friends on social media.

How to Get Google Adsense Approval Tips and Tricks 2015

Google Adsense Approval Tips and Tricks 2015
First of all, you should make your blog ready before applying Adsense. Fulfill all essential rules and guides to apply for Adsense. Here are a few reasons why Google will reject your application.

WHY ADSENSE WILL REJECT YOUR APPLICATION?

Before Apply for Adsense you need to check Some Points.
  • Insufficient content — Your website does not have enough text.
  • Useless details that site visitors will want to know.
  • Have copied images from Google image Search.
  • Domain Type and Age - If you are using blogspot blog it must have a 6 month old. Otherwise, buy a custom domain.
  • Traffic - Traffic plays a most important role for to get approved ads you must have around 50+ page-views/day to get approval.
  • Read Also : On Page SEO Techniques
Tricks to Get Adsense Account Approval

Nowadays, there are slight change in their terms and condition or program policy in Adsense so, you will need a proper guide that will help you prepare your blog. Which works to get approval from Google Adsense. Check these methods that you can easily get approval from Adsense. 
  • Quantity of Post.
  • Only use best quality images.
  • Make some unique design.
  • Don’t copy or paste content.
  • Avoid writing for any hacking.
  • Must have Sitemap.xml Page.
  • Create a robots.txt file in your site.
  • Avoid any pornographic content.
  • Use only grammatically strong language.
  • Need to apply for Google Webmasters Verification.
  • Domain Must Old At-least 6 Months.
  • Must have a Privacy Policy, About Us And Contact Us Page.
In reality getting an Adsense Account Approved is not a difficult. But before applying, make sure that your blog is fulfill with all the above conditions and policy of Adsense. Google is now strict to Adsense approval. If you have done everything correct, then Google will never reject your application. 

I hope you’ll get approved by Google after reading this post.

Alexa Ranking Under 100,0000 in Just 1 Month

How Can I improve Alexa Ranking

Do you want to know how to get  Alexa rank for my website below 1 million in just 1 month? But Firstly, do you know what is the Alexa traffic rank based on? Alexa is an amazon based company. Which concerned with web traffic data globally and locally based on different factors. Alexa tracks user behavior to a toolbar people installs on their browser. It then knows how many people visited your site, how much time they spent on it, and can rank you accordingly, compared to the other sites.

How to get Alexa rank below 1 million in just 1 month?
My Method to lower Alexa ranking

Content-

The first thing that matters is Write Useful and Qualitative Content on your blog. Always try to post relevant topic that I feel people would enjoy reading about [Related to your niche] which the visitors like to read. Use proper Images, Heading tags & Sub headings, Bullets Numbers lists etc. To make it more reliable for readers.
content marketing strategy 2015

SEO-

Search engine optimization is the backbone of any blog. You must do proper on page optimization of your blog i.e. Add long tail keywords, add meta description to your blog posts, Add keywords in ALT tags, image caption to your blog post images etc. Share post in all social media like Facebook, Twitter, Google plus etc. Submit article directories. This will help you in driving more and more organic traffic i.e Traffic directly from search engines.
Search engine optimization is the backbone

Traffic-

Alexa ranking of websites totally depends on the basis of the traffic and resources of traffic. So, Try to drive a lot of traffic you can to your blog by any means. And you will see a good amount of increase in your Alexa ranking.

Backlinks-

Alexa Consider backlink as a + point to increase ranking. Try to build  backlinks as much as by Commenting on Do follow blogs in the same niche, Guest Blogging on Blogs which have high PR and Alexa rank, DA etc. And I’m sure that your Alexa rank will increase.
Alexa Consider backlink as a + point
These are my methods to lower Alexa rank below 1 million in just 1 month! If you find the article informative share it with your friends and if you have any Query please feel free to comment below!!!!

Google AdSense Optimized WordPress Theme Gallery



For most people that set up a new blog or are looking for a new WordPress theme, one goal these people have in common is usually to make money online. One easy way to achieve this is to actually look a WordPress theme you can use that is already optimized for Google AdSense advertisements. What this means is that the theme focuses on integrating Google AdSense advertisements around your content.
With that in mind, I decided to throw together a post that is designed to showcase a bunch of Google AdSense optimized WordPress themes that are currently available for anyone to download. Included you will find a screen shot of each theme, as well as a link to the author’s page and a link to download the theme.

2-Column Google AdSense Optimized Themes

Black and White Theme
Black and White Theme
Source | Download | Demo
AdsPress Theme

Source | Download
Blix Theme
Blix for AdSense Theme
Source | Download | Demo
Note: Newer version available, but is not free.
Silver Sense Theme
Silver Sense Theme
Source | Download
Connections Theme
Connections for AdSense Theme
Source | Download | Demo
MW Theme
MW Theme
Source / Demo | Download

3-Column Google AdSense Optimized Themes

Tigopedia Theme
Tigopedia Theme
Source
Ads Minded Theme
Ads Minded Theme
Source | Download | Demo
ProSense Theme
ProSense Theme
Download (Orange, Blue, and Gray) | Demo
ProBlogger Clean Theme
ProBlogger Clean Theme
Source
Mezzo Theme
Mezzo
Source | Demo
Know of a theme that you feel belongs on this list? Feel free to comment with a link below and I’ll check it out!

7 Steps to Profiting from Niche Affiliate Adsense Sites with WordPress

I’ve turned into quite a fan of Google Adsense.
Here is a way that anyone can make money online without having to sell anything.  And given that selling on the internet is one of the hardest skills to master, the Adsense program provides a way for newcomers to internet marketing to make their first bit of passive income without getting bogged down with the ins and outs of conversion and payment processing.
Yet, at the same time, it can be a complete waste of time if people go about it the wrong way.  The most common mistake I see is poor ad placement and optimization, followed closely by keyword optimization for terms that don’t pay!
Having made decent money from Google Adsense for over a year now, I wanted to create a quick 7 step plan that can be followed to generate an income online.  And here it is…
Quick disclaimer: don’t expect instant gratification from this strategy – it can take anything from a few weeks to a month to start receiving traffic from the search engines and therefore make any money.  But, when you do, it’s very easy to scale everything up.

Step 1 – Pick Your Niche and Keyword Group

Yawn.  I know…the same old story – “pick your niche”.
You’re probably about to skip this section because you think you already know how to carry out niche research.  Well, don’t go just yet – this is probably the most important step in the whole 7 step process.
There are three tools I like to use for my niche research: Google Adwords keyword tool, Micro Niche Finder and Traffic Travis.  It doesn’t actually matter what tool you use, as long as you have an effective way of finding keywords that:
  • Are fairly easy to rank for (don’t have much competition)
  • Have an estimated ad cost of over $3 per click
  • Get enough search volume to warrant optimization
You’ll notice that “fairly easy to rank for” is vague.  This is deliberate, because it’s very difficult to give an “ease of ranking” metric.  But, here’s what I do:-
I’ll generate my keywords in either the Google ad tool or Micro Niche Finder and then I’ll head over to the free version of Traffic Travis and analyze the competitiveness of the phrase there, too.
If the Strength of Competition in Micro Niche Finder is less than 50 and Traffic Travis rates the ranking difficulty as “fairly easy” – then that’s a good enough sign that I can rank for that keyword.
Don’t forget – choose keywords with a reasonable ad cost otherwise you’ll get paid next to nothing for every click you generate.  You can expect to receive around 60% of the ad cost per click.
So, if the estimated Cost per Click is displayed as $3.00 in the keyword tool, then you’ll earn around $1.80 every time someone clicks on your ad (many factors go into the exact amount an ad costs which ultimately effects what you’re paid – the figures quoted are for guidelines only)
Ideally you’ll want a group of keywords (I always start off with 5) all in the same tightly knitted niche.

Step 2 – Create Your Online Home

Now it’s time to buy your domain, hosting and create your WordPress blog.  Here are a few helpful tips:-
  • Try and purchase a domain that matches (or closely matches) the most popular keyword in your keyword group
  • Set your blog up so that it’s SEO friendly with permalinks.
  • Create your site title and description so that it’s also optimized for the main keyword.

Step 3– Place Your Adsense Blocks Properly

There are plenty of tips on where to place your Google Adsense blocks. Do a little research and insert the ads in the effective places. You can insert Adsense in any WordPress theme but if you want to cut down on your research you can just look for an Adsense optimized theme.
You want to make sure that your adsense ads blend in very well with your article content for higher click throughs – have a look at this site as an example: http://www.antiques-prices.com
Obviously, you’ll need to add your Google Adsense published ID to your theme.  If you don’t yet have a Google Adsense account, then create a few articles on your blog (half decent articles, I might add!) and apply.
You should also take the time to install Google Analytics and Google Webmaster Tools (both free) on your blog.  This will give you invaluable information about where your visitors are coming from and, more importantly, how you can grow the amount of traffic you’re getting to your blog.

Step 4 – Get Writing!

Here’s the not-so-sexy part of the whole process.  It’s time to get down and dirty with some good old fashioned elbow grease…Well, typing at least.
You need to create a decent post (of 500 words or more) for each of the keywords that you’ve selected.  Each post needs to be optimized nicely for the keyword; that means the keyword must be in the title, in the first paragraph and mentioned a couple of other times through the body of the article.
Don’t go overboard with on-site optimization unless you want to get a backhand from Google.  The Google sandbox isn’t as fun as it sounds.
If you enjoy writing articles…Then you can “bolster” your main keyword posts with other internal posts that link to them.  Simply create other related articles and link to these posts with their respective keywords as the anchor.

Step 5 – Get Your Site Ranked…

Here’s where a bit of persistence pays off.  Building backlinks is one of those tasks that you’d rather not do, but you simply have to do.
Of course, if you have some money at your disposal, then you can head on over to elance.com or vworker.com and tell somebody else how to do it for you…
But, I’m assuming that you’re on a shoestring.  In which case, allow me to set some expectations for you:-
  • You’ll need to be consistent with your backlink building
  • You’ll need to spend 30 mins up to 1 hour per day (or whatever your time allows you to spend)
  • Be prepared to this for a couple of weeks before you notice any movement in the search engines.
That’s not to say that you can’t rank sites quicker than that – but it’s always good to have realistic expectations.
Here are some great ways for you to build free backlinks:-
  • Create web 2.0 sites at places like Squidoo, HubPages, Wetpaint and Livejournal.
  • Write articles and submit them to the article directories.  There are numerous article submitters out there (some of which are free – http://articlesubmitter.imwishlist.com/)
  • Head over to commenkahuna.com to download free software that will help you to quickly comment on related blogs
  • Social bookmark your blog and each posts at socialmarker.com
  • Submit content to Freetrafficsystem.com with links back to each post on your blog
Of course there are plenty of paid tools that can help you out with backlinking and complement the above strategy.  I’d recommend having a look at Build My Rank and Article Ranks.
Listen, I know this backlinking “stuff” is boring, but a bit of persistence really does pay off.  Concentrate on building one affiliate site for one month – give it a fair shot at succeeding.

Step 6 – Analyze for Further Growth

Here’s a step that’s very commonly missed out.  Once you start seeing traffic coming into your site, you should take some time to look at your Google Analytics stats to see what keywords are being used by searchers to land on your blog.
Also, I’d highly recommend looking at Google Webmaster Tools – in here you can see the amount of impressions your listings are getting.
If you see that one of your keywords gets loads of impressions but hardly any clicks, then try and understand why that is.  Often, it’s because you’re listed on the first page of the search engines, but below the fold.  The high impression count shows that it’s worthwhile spending that little extra time to build some extra links and push your page into the top 3 listings (which is where you want to be!).

Step 7 – Expand your Empire

This step isn’t about rinse and repeat.  It’s about documenting your system so that you are no longer the one doing all the work.
An ideal business is one where you can go on holiday for a month and everything will still run on autopilot while you’re gone.
The shift from working on your business as opposed to in your business can start to take place with as little as $200 per month income.  At $200 per month income you can hire a full-time virtual assistant for 2 weeks in every 4.  So, instead of creating and submitting articles, you can place your time in the high value areas of your business.
A Final Note to Anyone Taking on this Challenge
To succeed with any strategy, you have to put yourself in the top 10% of the population who try.  In other words, out of 100 people who take this article and action it, you need to make sure that you go above and beyond 90 of them.
And this is true in any business.  Average results are a result of average commitment.
If you focus on that first $200 goal then it seems not only real, but very possible, too.  And from there it’s just a case of putting one step in front of the other.

Monetizing a Site Through AdSense




There is a lot of misconception about Google AdSense; many marketers see it as one of the most rudimentary ways to monetize your site. As such many markets prefer to build affiliate sites, spend an age writing sales driven content, building email lists to try and sell on the back end, but the most important aspect of getting the sale is completely taking out of their hands, once you send traffic to the merchant they are the ones you have to rely on to push your traffic through their checkout page. If the merchant you are promoting has a poor sales funnel you will suffer.
This is not the case with AdSense, once you get the click then your job is done and your money is in the bank of Google.
When you build a site around AdSense in many ways it’s different to that of an affiliate site.  The perfect traffic for an AdSense site is click happy information hungry searchers. This is not the case for an affiliate site, most affiliates will target traffic that are close to making a purchase and hopefully they are just looking for some final reassurances that the product they plan to buy will meet their needs. These typical searches can include “reviews” “best price” or one of favourites is “warranty” for instance how long is the warranty on a Sony camcorder. As you can imagine these keywords get a tiny amount of searches every month but they are super targeted and can lead to the highest conversions.
If you target these types of searches with an AdSense site you may not get enough traffic to make the site pay and as the searchers have a very specific goal you will often find that they are unwilling to click on your ad.

Choosing your keywords and finding a click happy market

The most important thing to remember about an AdSense site is that it’s a numbers game, in every part of it you want to have the numbers on your side, ideally the more the better.
Keeping the numbers on your side starts with the keyword research, you want to try and find between 5 and 10 possible candidates.  The same rules apply as always, use Google’s keyword tool, try and find keywords with a minimum of 2500 searches and months, with a CPC of at least .50 cents ( remember this is split between you again Google, 60:40 in your favour). If you have tools like Market Samurai or Micro Niche finder, use them! they will make this process so much easier

Now to find if any of these keywords have click happy searchers

Knowing that you are entering a market that has potential to be profitable for you is a great incentive to drive on and make it work. To try and take as much guess work out of this as possible you will need to do quite a lot of ground work. You may be putting a lot of work in now with little reward, but it’s better to do it now than to spend 6 months working on a site with little or nothing to show at the end.
The best way I have found to test the potential of a new niche is to write an article on all of your chosen keywords and submit them to ezinearticles. (Note: as we have not registered any domains yet, you will need to link your biobox to some other site), It may sound strange to be doing this but there is method in the madness and there are 2 good reasons, firstly ezinearticles has the ability to rank highly for your keyword, giving you an indication of how tough the competition is and after about a month you will have an idea of which keyword has the best potential. Just look for the article that has the highest CTR (click through rate).  Because they have clicked your link, they are hungry to learn more and are willing to click on your link.

Building Your Site

Now it’s back to the numbers game, you need as many articles as possible for your new site, more articles means more searchers which will mean more clicks. Each article you write should back up the main theme of your site but focus on a slightly different key phrase.
Another important aspect of the articles you write is to try and build in some relative or related keywords into each article, doing this will give you a better chance of attracting more long tail searches. If your site is about remote control helicopters, try to work in some brand names, “how to fix” or any keywords that would make sense, a lot of information based searches are based around asking a question like “how do I fix my broken Helicopter” if you can build this into your copy you will have a great chance of ranking for these types of searches. In most cases when you write the article you will be doing this anyway, this technique is commonly known as LSI or latent semantic indexing.
The length of the article will really depend on your own preferences but I prefer to write pretty meaty articles, anything up to 1500 words. I do this for 2 reasons, I can easily target a lot more potential long tails and I can hit the reader with 3 different ad boxes as they scroll down the page.  Getting ads clicked in the very top ad box will usually yield the biggest CPC, but if you miss your chance here, hitting them a second and third time will treble your chances of getting your ad clicked.

Link building

The same rules apply here, but there is one thing I have found with my AdSense sites and that is they can attract natural links more easily. I think in part it’s because of the articles I write help to answer a question but also, AdSense sites are less conspicuous compared to affiliates sites and people are more willing to link to them.
AdSense is really underrated as a viable way to monetize your site, I believe many people turn to it as a last option when all their affiliate offers fail and because the site was not built for AdSense most times these sites will under preform leaving the owner bemused with the miserable amount of money they are making.
Don’t forget to read the 7 Steps to Profiting from Niche Affiliate Adsense Sites with WordPress and A Beginner’s Guide to Google AdSense articles.

A Beginner’s Guide to Google AdSense

My income increases when using AdSense – my affiliate sales are unaffected

It used to be that I was afraid to “lose customers” when implementing Google AdSense on my affiliate sites, because when they click the AdSense ads they leave the web site. But test after test showed me that implementing AdSense often did not have any negative effect on affiliate commissions.
So, really all it did was boost my income and allowed me to distribute risk by having more than just one monetization strategy.

AdSense ads run in designated areas on your web site – advertisers pay Google to run ads there – but you get a cut

Many people still ask the question: what is Google AdSense, and how do I get started?
I am in the position where I run a multi-author WordPress news web site and one of the attractions is that we allow authors to include AdSense on their articles. Many though, it turns out, do not know what AdSense is and don’t know how to get setup.
First, let me explain as simply as possible what AdSense is. When advertisers pay Google to run ads (with the Google AdWords program), if they opt to show their ads on Google’s Display Network, then their ads will show up in the “AdSense slots” on participating web sites.
In many cases, the owner of the web site “owns” (in a sense) all of the Google AdSense ad slots. In the case of a multi-author web site, it could be that the owner allows a sharing of revenue. In that case, there could be several publisher AdSense as slots being displayed on a given web site.

You must “own” the web site used during the Google AdSense application process – but could run ads on other sites after acceptance

It used to be that you could submit an application to become an AdSense publisher, enter “any old web site” and in most cases get approved, ready to run ads on any other site of your choosing. Nowadays though, as I discovered, Google now has a second level of verification, complicating things a little more. The publisher must now prove that they own the web site that they intend to run ads on.
When I say “own the web site” that is sort of a loose statement. Many times, as long as the publisher has the ability to create AdSense ads (either through direct code access, or some sort of widget) he or she could make it through the second stage of AdSense approval. That’s not always the case though. Having the ability to add AdSense code to a web site doesn’t necessarily qualify you as the “owner.” And Google’s recent(ish) requirement is that the publisher must own the domain of the web site that they use during the application process. It’s only after approval where the publisher can run ads on different web sites.
If you know someone that owns a web site and will let you “piggyback” you *may* get through the application process. But after awhile, Google stops allowing certain domain names to be used during the application process. Because like I said, technically you must own the domain. It seems the goal is to have at least one web site for every AdSense publisher, and this is the way they attempt to make that happen.

Buy a cheap domain name and attach it to a free web site creation service and you qualify

Fortunately, it’s quite simple these days to “own your own domain name” and create your own web site. And this doesn’t have to be expensive either. You don’t really have to go the route of getting your own hosting and getting a web site built (although that can be super cheap, especially when using WordPress). Realistically you can get a domain for $10-$15 (for the year) through Namecheap.com and build a free web site on Weebly.com (for example), attach your newly bought domain name to your newly created web site, and then you comply to the main rule of requiring your own domain name.
Be careful though when choosing a service. Some free web site tools, while they might allow you to attach a domain name to your site, you may not be able to run AdSense. WordPress.com hosted sites is an example of one where you cannot run AdSense ads. To keep it simple and cheap, I would suggest buying a domain from NameCheap, then setting up a quick free site with Weebly.com.
From there, publish really awesome, high value, content on your new site. Aim for about 6-20 really good articles before applying. Be sure to include a contact and about page for a better chance of getting accepted.
Fortunately you can re-apply to AdSense if ever rejected. Follow the advice Google gives if you get rejected, then re-apply. If you applied with a domain that you can’t add AdSense code too, you still have the chance to re-apply with a different domain name/web site.

What types of ads show up in the ad slots, and how do I generate income from it?

Now, for those of you that are curious, and would like to know about what types of ads show up in the AdSense slots, I will cover that now.
Keep in mind that you are giving control of a certain portion of your web site to Google to do what it pleases. You have some control over appearance, size, etc. plus you have the ability to block ads. And you can decide if the ads are text, images or animated. There may be other kinds as well.
Now, as for what ads show up. There are a few different things that can happen. First, the traditional way is… Google will determine what the content surrounding the ad slot is about, and display a related ad. Another way is… Google will follow a visitor from site to site (using what are called cookies) and then run ads attempting to get those visitors *back* to a previously visited site. This is often called retargeting, and only happens when the owner of the previously visited site has paid to run retargeting-style ads on the Display Network. The final way is for advertisers to run ads in very specific ad slots, on very specific web pages, on very specific web sites. There may also be other ways. These are the only three that I am aware of.
Oh, and a key piece of information that I should have mentioned earlier on… you get paid when people click your ads (don’t click your own! Google will know) and you may get paid per impression (or multiple impressions) in some cases. I don’t know for certain. I just know that Google AdWords advertisers have the ability to choose a pay per click or pay per 1,000 impressions model when running their ads, but to my knowledge, the revenue share for AdSense follows just a pay-per-click model.

As far as I know, Google AdSense tracking is lacking

Tracking the performance of your AdSense ads is very limited. I haven’t looked too deep into tracking methods lately, so it may have improved, so take this information with a grain of salt (or whatever that saying is that doesn’t make much sense). In general, you create an “ad channel” and that will help you determine the performance of the ad (or ads) *attached” to that channel. Many sites allow you to embed AdSense in templates or widgets so usually the same ad is used on the entire site. Therefore, tracking on the site level is often what occurs. But, folks will often track on the ad slot/web site level as well.
You could get clever and manually create an ad and ad channel for every page on your site. This could get very cumbersome. There’s got to be a better way, and there probably is. I won’t research it now though, this is just an “intro” article after all.

Applying for an AdSense publisher account – use your Gmail account!

Now, to apply you will need to have your web site setup already (with your own domain name and content!). Then, using your Google account (i.e. Gmail or YouTube account) go through the app process.
After Google peeps at your site, it will let you know if it qualifies or not. If so, you just have to place your code. The code will initially be blank after placement on your site. Once an ad shows up, you know that your account is active. After your account is active you can create new ads to run on other sites
The app process could take anywhere from one day to a couple of weeks or longer. Just be patient and wait it out. Google sends emails through each phase so you will know where you’re at. If you don’t see an email for quite awhile it may have got lost. That happens. Have a peek in your AdSense account and you will see messages across the top indicating where you’re at in the process.
Enjoy your new revenue stream, some people make a living at it!